Privacy Policy

1. Introduction

Seleric Inc. ("Seleric", "we", "our", or "us") operates the website at seleric.com and the dashboard at dashboard.seleric.com (collectively, the "Platform"). This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.

By using the Platform, you agree to the collection and use of information as described in this policy.

2. Information We Collect

2.1 Information You Provide Directly

• Demo and walkthrough requests: When you submit a request via our booking or contact forms, we collect your name, email address, company name, and any other details you include in your message.
• Account registration: When you create an account on dashboard.seleric.com, we collect your name, email address, and password (stored in hashed form).
• Communications: If you contact us directly (e.g., via hello@seleric.com), we retain the content of that correspondence.

2.2 Information Collected Automatically

When you visit or use the Platform, we may automatically collect:

• Usage data: Pages visited, features accessed, session duration, and clickstream data.
• Device and browser data: IP address, browser type and version, operating system, and referring URLs.
• Cookies and similar technologies: We use cookies and analytics tools to understand how visitors interact with the Platform. See Section 5 for details.

2.3 Business Data You Connect to the Platform

As part of our service, clients may connect third-party data sources (CRM systems, analytics platforms, financial tools, etc.) to the Seleric intelligence layer. This data is processed solely to deliver the services described in your engagement agreement and is not used for any other purpose.

3. How We Use Your Information

We use the information we collect to:

• Respond to demo requests, inquiries, and walkthrough bookings
• Provide, operate, and improve the Platform and our services
• Authenticate users and maintain account security
• Analyse usage patterns to improve product quality
• Send service-related communications (account notifications, updates, security alerts)
• Comply with legal obligations

We do not sell your personal information to third parties.

4. Legal Basis for Processing (for EEA/UK users)

Where applicable under the GDPR or UK GDPR, we process your personal data on the following legal bases:

• Contract performance: To deliver services you have requested or engaged us to provide.
• Legitimate interests: To improve the Platform, prevent fraud, and maintain security.
• Consent: For cookies and analytics where consent is required.
• Legal obligation: Where processing is necessary to comply with applicable law.

5. Cookies and Analytics

We use cookies and third-party analytics tools (such as Google Analytics or similar) to measure traffic and usage patterns on the Platform.

Types of cookies we use:

You can control or disable cookies through your browser settings. Disabling essential cookies may affect Platform functionality.

6. Data Sharing

We do not sell, rent, or trade your personal data. We may share information with:

• Service providers: Third-party vendors who assist us in operating the Platform (e.g., hosting, email delivery, analytics), bound by appropriate data processing agreements.
• Professional advisors: Lawyers, accountants, and auditors, where necessary.
• Legal authorities: Where required by law, court order, or to protect the rights and safety of Seleric or others.
• Business transfers: In connection with a merger, acquisition, or sale of assets, where data may be transferred as part of that transaction (with prior notice to you).

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:

• Inquiry and demo request data: Retained for up to 2 years from the date of submission.
• Account data: Retained for the duration of your account and up to 1 year after closure.
• Connected business data: Retained only for the duration of the active engagement, then deleted or returned per the terms of your agreement.

8. Data Security

We implement industry-standard security measures to protect your information, including encrypted data transmission (TLS), hashed password storage, and access controls limited to authorised personnel. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Delete your personal data ("right to erasure")
• Restrict or object to certain processing
• Data portability — receive your data in a structured, machine-readable format
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at hello@seleric.com. We will respond within 30 days.

If you are located in the EU/UK and believe we have not handled your data appropriately, you have the right to lodge a complaint with your local data protection authority.

10. International Data Transfers

Seleric is incorporated as Seleric Inc. Your data may be processed and stored in jurisdictions outside your country of residence. Where required, we apply appropriate safeguards (such as Standard Contractual Clauses) to protect data transferred internationally.

11. Children's Privacy

The Platform is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

12. Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated via the Platform or by email where appropriate. Continued use of the Platform after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:

Seleric Inc.
Email: hello@seleric.com
Website: https://seleric.com