SelericSELERIC
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Decision Engine

Intelligence means nothing without action. Seleric closes the loop.

Signals and the Intelligence Graph feed six decision engines. Each produces recommendations with a confidence score and projected impact. You decide; outcomes feed back. Observe → Decide → Act → Learn.

PricingCompetitorsCampaignsReviewsBehaviorSearchOpportunityPricingCreativeDemandCategoryLaunch mid-tier variantConf: 82%Impact: +18% revRotate fatigued creativeConf: 76%Impact: CTR +24%Adjust price bandConf: 68%Impact: Margin +9%Expand categoryConf: 71%Impact: TAM +$2.4MMarketSignalsIntelligenceGraphDecisionEnginesRecommendationsObserve → Decide → Act → Learn
5-stage flow

From signals to actions

1.

Signals — Pricing, competitors, campaigns, reviews, behavior, search flow in continuously.

2.

Graph — The Intelligence Graph structures relationships. Every entity and edge is queryable.

3.

Engines — Market Intelligence, Opportunity, Campaign Outcome, Creative Fatigue, Pricing Strategy, Category Gap / Demand Forecast. Each consumes the graph and outputs scored recommendations.

4.

Recommendations — Decision cards: action, confidence %, projected impact. Example: “Launch new product variant” (87%), “Rotate Campaign B creative” (82%).

5.

Actions — You execute. Outcomes feed back into the graph and engines. The loop compounds.

Decision cards & ROI

Every recommendation has a confidence score

Decision cards surface: the recommended action, confidence percentage, and projected impact (e.g. +18% revenue, CTR +24%, margin +9%). You prioritize by score and impact. The feedback loop ensures the next round of recommendations is sharper — ROI compounds over time.

Launch new product variant

Confidence 87% · Revenue +18%

Rotate Campaign B creative

Confidence 82% · CTR +24%

Adjust price band

Confidence 68% · Margin +9%

Expand category

Confidence 71% · TAM +$2.4M

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