See whitespace 60–120 days before it shows up in category reports.
The Opportunity Radar scores category segments by demand strength, competitive density, price margin potential, and customer dissatisfaction. High scores surface where to launch, expand, or reposition — before the market catches up.
Four components, one opportunity score
Demand Signal Strength
Velocity of search, social, and behavioral signals pointing to a segment. Rising demand before saturation.
Competitive Density Inverse
Lower density = higher opportunity. Fewer entrenched players, more whitespace.
Price Margin Potential
Room for margin given category norms and elasticity. Where premium or value plays are viable.
Customer Dissatisfaction Index
Review and feedback signals. Underserved needs and unmet expectations surface opportunity.
Dog products market: Travel Ortho Beds — score 87
In a representative dog-products market, the Radar surfaces three zones. Travel Ortho Beds scores 87: strong demand velocity, low competitive density, and clear margin potential. Eight categories and three opportunity zones — each with a confidence score — so you know where to move first.
- • 6 signal streams: Search Demand Velocity, Consumer Behavior, Review Dissatisfaction, Social Trend Momentum, Price Gap, Campaign Performance
- • Scores and zones update as the graph and engines ingest new data
Launching without this vs with Seleric
Without
You find out about whitespace when category reports land — 90 days late. Launch timing is guesswork. Competitors move while you’re still reading slides.
With Seleric
See opportunity 60–120 days earlier. Eliminate guesswork with scored segments. Build a defensible moat by acting on structure, not intuition.